apac consumer trends

10 food and beverage trends around the world have already trickled into the Thai market in 2018, and are shaping the 'next generation' of consumer demands. Rapid, reliable consumer opinions on new food and drink products. A global database of new consumer packaged goods launches in 86 markets. The report – A peek into your consumer’s future 2020 – highlighted three trends in APAC, as customers’ expectations for community, commerce, and inclusivity, evolve. Plant-based protein​ The emphasis on a healthier diet and food sustainability has led to the rise of … Consumers will continue to seek new forms of connection not just based on their local identity, but rather, based on their interests, beliefs and goals. All rights reserved including database rights. Beyond the masks and other forms of physical protection from the virus, a greater sense of holistic wellbeing has come into focus. Ethically-minded and purpose-driven business philosophies will move into the mainstream. To find out how Mintel Group Ltd has benefited from ERDF funding, Consumer Trends to Watch in 2021 and Beyond - APAC Edition. ... Read more CES: 3 trends driving the 2021 consumer … Understand and compare consumers across 35 markets. Key factors in the growth of retail industry are robust economic growth, rising population, changing consumer trends, rising purchasing power and penetration of international players. In 2020, the world changed, and consumer behaviour with it. 2020 was a year of multiple crises, with events shaking the world like no other in recent memory. From a focus on localism and supporting communities to nudging consumers towards incrementally better habits that combine to great effect, the range of tactics brands have at their disposal to create sustainable communities is widening and ever-evolving. Modern Slavery Act Transparency Statement. We aim to identify and retain the very best and brightest minds to help build and support our dynamic business. Consumer Market Outlook ... As Asia Pacific adapts to new ways of enjoying TV content, the competition between regional and local video streaming platforms has increased. It will be worth it for brands to ask themselves how they can connect with and support consumers through the new, more personalised wellbeing journeys they intend to take. Consumers will continue to call on businesses and regulators to make truly systemic changes, responding to community needs, with a sense of urgency. Retail industry in … Given this, newfound trends have surfaced in response to new regulations, industry standards, and consumer behavior, as humanity adjusts to the “new normal”. Market sizes, market shares and forecasts for 34 of the world’s most dynamic markets. Consumer expectations for brands in the APAC region are changing rapidly, according to a new report from Google. Over the past year, industry incumbents have been responding to numerous trends … Learn the emerging CX tech trends in 2020 and the expected impact on consumers, based on a survey of APAC consumers on customer service preferences The mainstream 5G adoption set to occur in the years beyond 2021 will open new vistas in online and gamified experiences and events, into which brands can further embed their strategies around entertainment, working and learning. Mobisoft: … The report – A peek into your consumer’s future 2020 – highlighted three trends in APAC, as customers’ expectations for community, commerce, and inclusivity, evolve. Comprehensive, in-depth consumer and market analysis and trends in 11 markets. Email marketing performance metrics to track and assess competitor and industry activity. People are seeking products, services and brands that can help them achieve these holistic wellbeing goals, whether those are optimising their mood or establishing healthy financial habits ahead of a looming recession. Recessionary conditions. Looking toward the next 18-24 months, many brands will be starting to see the results of their initiatives, and this will set a precedent for guiding strategies. Trends in the dining experience, menu optimization and new flavor, ingredients or food preparation methods. Consumer trends shaping the future today Everyone says hindsight is 20/20, but what about foresight? Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019. Rather than just speed or portability, convenience could also mean helping people plan ahead, or giving them much easier access to previously unattainable products and services. For 2021, Mintel has identified seven macro consumer trends which are set to impact global consumer markets. The first place to look to understand markets and consumers, enabling you to make better decisions faster. The expert-led global market intelligence solution for the food and drink industries. Instead, they are looking to support the causes and brands they believe in and feel serve their communities. Consumers are already tightening their purse strings for tough times ahead, and are looking to save more and spend less in areas that don’t provide value. Consumer Trends Keep up with today’s APAC consumers by exploring what different audiences are searching for and engaging with. The survey found that 50% of all online APAC consumers agree that the practice of inclusivity is important to them, prioritizing diversity is not only the right thing to do — it’s also key to connecting with a wider audience. In Asia-Pacific, 3 in 5 consumers say they are prepared to boycott companies who behave unethically. Before launching a new service or product, Google noted that brands can consider how to empower consumers to participate in a circular economy in a way that’s good for both their wallets and the environment. Google found that more than half of all online millennials and Gen Zers in APAC now believe that pre-owned products have better value than new items. Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. We will look at different ways social listening can provide key insights into consumer behavior, specifically when it comes to snacking trends in Asia Pacific. Dr Pisit Dhamvithee, head of the Product Innovation Research Unit (PIRUN), citing Innova Market Insights, shared that many of these current trends … Fueled by intense innovation and competition, hoteliers must understand and adapt to meet these highly sought after travelers’ expectations. Biodata-based sushi and other key APAC consumer trends 'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in … For instance, the Food Network branched out from network TV with an app that lets users take live cooking classes with top chefs, and YoRipe launched a live online video series that invited people to virtually cook with MasterChef finalist Sowmiya Venkatesan. Our culture nurtures amazing talent and encourages creativity and autonomy. In the coming years, technology will become more ingrained in our daily lives, and consumers will become more anxious about their competition with technology. Across Asia-Pacific, 76% of consumers say they are actively seeking ways to reduce stress. The years ahead will still be characterised by many uncertainties, but what Mintel is certain of is that consumers will continue to adapt as they face new circumstances, so it will be the brands that keep up-to-date with these emerging and evolving consumer trends, and innovate in tandem with those changes, that will stay relevant and thrive long after the pandemic is over. Consumers … However, many consumers in the region still lack experience and familiarity with different technologies, indicating that brands have the opportunity to lead and create inclusive tech-based solutions to gain increased consumer adoption and favour. The game proved extremely popular with consumers of all ages and gaming levels, as the need for some form of escapism soared during lockdown periods. Learn the two trends that will shape global homecare markets. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC. In the years to come, brands can find opportunities within this expanded definition of convenience. Customers now expect convenient, safe, value-added and connected products and services. This is already playing out (slowly but surely) in interesting ways across the region, with companies publicly addressing their shortcomings and committing to tangible positive change. It will be critical for brands to deliver and communicate the tangible benefits that make their products indispensable. How big is the APAC market? 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Discover three trends that will shape global food, drink, and foodservice markets. This 2021 trend, driven by the Value Trend Driver, focuses on how consumers are returning to the essentials, seeking flexible possession and reframing what ownership means. The Future of Beauty and Personal Care. The uncertainty that is likely to persist in the coming years will lead consumers to further prioritise flexibility. To send to more than one recipient, put a comma between email addresses. Environmental and political shifts. Key trends and complexities 4 Features: Asia Pacific Mega-Trends Staying ahead in the digital age 6 The next wave of Chinese investment 9 The future of free trade in Asia Pacific 12 Viewpoint: Investing in India’s growth story 14 Sectors Energy, Mining and Infrastructure 16 Technology, Media and Telecommunications 20 Consumer … APAC consumers are willing to wait a few months, but not as long as needed, a stark contrast to both Japan and United States consumers. Consumers will seek climate-resilient tech solutions from brands that allow them to be self-sufficient while cooperating with brands locally to reduce waste and build more equitable, ethical economies.

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